Men's NCAA Tournament Hits 10.3M Viewers, Best Since 1993

The tournament’s average of 10.3 million viewers through the Elite Eight marks the highest audience since 1993 and a 9 % rise from 2023. Highlights include UConn’s 13.4 million audience in the East Region final and a peak of 18.9 million when Braylon Mullins hit a last‑second 3‑pointer.

Friday’s early regional window drew 14.2 million viewers, the most watched since 1992, and the Final Four and title game will air on TBS, TNT and truTV. The women’s tournament on ESPN and ABC averaged 789 k viewers through the Sweet 16, down 1 % from last year.